GAANA SRINIVAS
Sol & Structure is
Gaana Srinivas.
Illustrator on the weekend. Photographer in the nighttime.
History of Work
SOL & STRUCTURE
Founder
Sep 2025 - Present
Founder
Sep 2025 - Present
Currently I work freelance as Sol & Structure, offering full-stack 0->1 product design and additional branding services.
Most recently I worked with Seezo (Backed by Accel, cybersecurity), creating their design language, redesigning their product, doing user research, and designing all merchandise and (for the first time) a trade show booth.
Case Study
Seezo: Product Design & Branding ->
Work Story
All Details Big and Small ->
Most recently I worked with Seezo (Backed by Accel, cybersecurity), creating their design language, redesigning their product, doing user research, and designing all merchandise and (for the first time) a trade show booth.
Case Study
Seezo: Product Design & Branding ->
Work Story
All Details Big and Small ->
DUSK
Founding Designer (cont.)
May 2024 - Sep 2024
Founding Designer (cont.)
May 2024 - Sep 2024
I rejoined the company where I was founding designer. I led their rebrand and continued doing product and illustration work.
Work Story
From Rune to Dusk ->
Work Story
From Rune to Dusk ->
PLEO
Senior Product Designer
Jan 2022 - Apr 2024
Senior Product Designer
Jan 2022 - Apr 2024
I spent 2.5 years with Team Pocket, responsible for Pleo’s Reimbursements, Mileage, and Per Diem for the European market.
Working in a team with my PM, EM and dev team, we shipped 11 notable features & improvements, significantly developing the feature under our stewardship.
Aside from this, I also contributed to the design system and conducted internal design meetups.
Case Study
Pleo: Scaling design in a multi-modal environment ->
Case Study
Pleo: Good UI is Good UX ->
Working in a team with my PM, EM and dev team, we shipped 11 notable features & improvements, significantly developing the feature under our stewardship.
Aside from this, I also contributed to the design system and conducted internal design meetups.
Case Study
Pleo: Scaling design in a multi-modal environment ->
Case Study
Pleo: Good UI is Good UX ->
GOODIEBOX
Senior Digital Product Designer March 2021 - December 2021
Senior Digital Product Designer March 2021 - December 2021
I owned and led the redesign of the Goodiebox landing page.
I also made significant improvements to the signup flow, subscription flows, and made performance and usability improvements to settings
My role included user recruitment and research, strategy, A/B experimentation, and product-led growth along with interface and interaction design. I worked closely with the co-founder as well as stakeholders across the company.
I also made significant improvements to the signup flow, subscription flows, and made performance and usability improvements to settings
My role included user recruitment and research, strategy, A/B experimentation, and product-led growth along with interface and interaction design. I worked closely with the co-founder as well as stakeholders across the company.
RUNE AI
Founding Designer
Aug 2018 - Dec 2021
Founding Designer
Aug 2018 - Dec 2021
I joined the cofounders in its early stages to help shape the vision for Rune AI (YC W’19)
I designed the first several versions of the Rune mobile app and was the sole designer responsible for product, illustration, motion, and brand.
I designed the first several versions of the Rune mobile app and was the sole designer responsible for product, illustration, motion, and brand.
AMAZON PAY
UX Designer
June 2018 - Dec 2018
UX Designer
June 2018 - Dec 2018
I worked on no-cost EMI payment options and an interface for a peer-to-peer sonic payments system
FRESHMENU
UX Designer
May 2017 - May 2018
UX Designer
May 2017 - May 2018
I was part of a very small design team, taking responsibility for the experience of the subscription service FreshClub
Article
How We Built Freshclub ->
Article
How We Built Freshclub ->