History of Work

SOL & STRUCTURE
Founder
Sep 2025 - Present

Currently I work freelance as Sol & Structure, offering full-stack 0->1 product design and additional branding services.

Most recently I worked with Seezo (Backed by Accel, cybersecurity), creating their design language, redesigning their product, doing user research, and designing all merchandise and (for the first time) a trade show booth.

Case Study
Seezo: Product Design & Branding ->

Work Story
All Details Big and Small ->

DUSK
Founding Designer (cont.)
May 2024 - Sep 2024

I rejoined the company where I was founding designer. I led their rebrand and continued doing product and illustration work.

Work Story
From Rune to Dusk ->

PLEO
Senior Product Designer
Jan 2022 - Apr 2024

I spent 2.5 years with Team Pocket, responsible for Pleo’s Reimbursements, Mileage, and Per Diem for the European market.

Working in a team with my PM, EM and dev team, we shipped 11 notable features & improvements, significantly developing the feature under our stewardship.   

Aside from this, I also contributed to the design system and conducted internal design meetups.

Case Study
Pleo: Scaling design in a multi-modal environment ->

Case Study
Pleo: Good UI is Good UX ->

GOODIEBOX
Senior Digital Product Designer March 2021 - December 2021

I owned and led the redesign of the Goodiebox landing page.

I also made significant improvements to the signup flow, subscription flows, and made performance and usability improvements to settings

My role included user recruitment and research, strategy, A/B experimentation, and product-led growth along with interface and interaction design. I worked closely with the co-founder as well as stakeholders across the company.

RUNE AI
Founding Designer
Aug 2018 - Dec 2021

I joined the cofounders in its early stages to help shape the vision for Rune AI (YC W’19)

I designed the first several versions of the Rune mobile app and was the sole designer responsible for product, illustration, motion, and brand.

AMAZON PAY
UX Designer
June 2018 - Dec 2018

I worked on no-cost EMI payment options and an interface for a peer-to-peer sonic payments system

FRESHMENU
UX Designer
May 2017 - May 2018

I was part of a very small design team, taking responsibility for the experience of the subscription service FreshClub

Article
How We Built Freshclub ->

Sol & Structure is Gaana Srinivas